A freelance visual and brand designer

A freelance visual and brand designer

A freelance visual and brand designer

A freelance visual and brand designer

based in Hungary

based in Hungary

based in Hungary

based in Hungary

Portrait of Tamás Kurucz - Tamás Kurucz - Brand Identity Design and Visual Systems.
Visual Designer
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Visual Designer
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Visual Designer
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Visual Designer
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Brand Designer
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Brand Designer
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Brand Designer
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Brand Designer
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Hello!

I'm Tamás
a freelance Visual & Brand Designer based in Hungary
(originally from Transylvania, Romania)

My background is rooted in engineering: I hold a degree in automation and applied informatics and spent over 5 years in web development, including a year as a team leader. This technical foundation taught me to think in systems—a mindset I apply directly to branding. A strong identity isn't just a logo; it's a cohesive system where every element serves the bigger picture.

In 2020, I fully transitioned to design, merging my analytical background with creative execution to build visually powerful, strategically sound brand identities.

Strategy, storytelling, and execution

What I do

I focus on complete brand identity design, spanning logos, visual systems, web, and print. Thanks to my technical background, my approach always balances striking aesthetics with true functionality.

My experience

I've worked across diverse sectors and styles—from tech and engineering brands to environmental and cultural initiatives, ranging from playful identities to refined, premium ones. This versatility makes me highly adaptable. I quickly grasp what makes a brand unique, an approach that has also helped me win several design competitions and tenders along the way.

How I work

Design is a collaborative process. I work closely with clients—as an independent partner or seamlessly within a team—to develop brand strategies that authentically reflect who they are. My goal is to design systems that feel natural, consistent, and memorable.

Tools I work with

I rely on Adobe Illustrator and Photoshop for visual identity, After Effects for motion, Figma for web and layout design, and Framer for seamless web development. I also integrate AI-based tools to accelerate exploration and production, always ensuring they support the core strategy and elevate the final quality.

From idea to identity

A simple, collaborative process from first conversation to final files.

01

DISCOVER

Every project begins with a conversation and a focused questionnaire to map your brand's goals, personality, and vision. After researching your audience and market, I translate these insights into a clear, strategic brief that guides our entire design process.

02

DESIGN

Based on the brief, I explore visual directions and build concept prototypes. I walk you through the strategic thinking behind each idea. Together, we refine the chosen direction based on your feedback, ensuring the final identity is cohesive and authentic.

03

DELIVER

Once approved, I finalize all assets and prepare them for real-world print and digital use. You receive a fully organized, ready-to-use package containing everything you need to launch and manage your new brand identity with complete confidence.

01

DISCOVER

Every project begins with a conversation and a focused questionnaire to map your brand's goals, personality, and vision. After researching your audience and market, I translate these insights into a clear, strategic brief that guides our entire design process.

02

DESIGN

Based on the brief, I explore visual directions and build concept prototypes. I walk you through the strategic thinking behind each idea. Together, we refine the chosen direction based on your feedback, ensuring the final identity is cohesive and authentic.

03

DELIVER

Once approved, I finalize all assets and prepare them for real-world print and digital use. You receive a fully organized, ready-to-use package containing everything you need to launch and manage your new brand identity with complete confidence.

Discover my journey

The education, experience, and continuous learning behind my strategic design process.

Education:

2012 - 2016

Automation and Applied Informatics (BSc)

Sapientia Hungarian University of Transylvania (Faculty of Technical and Human Sciences Târgu Mureș, Romania)

2012 - 2016

Automation and Applied Informatics (BSc)

Sapientia Hungarian University of Transylvania (Faculty of Technical and Human Sciences Târgu Mureș, Romania)

Work Experience:

2020 - Present

Freelancer, Visual & Brand Designer

Self-employed

2020 - Present

Freelancer, Visual & Brand Designer

Self-employed

2016 - 2020

Full-Stack Web Developer

Employee (Romania)

2016 - 2020

Full-Stack Web Developer

Employee (Romania)

Completed courses:

2026

Website builder online course

Framer Academy (Framer)

2026

Website builder online course

Framer Academy (Framer)

2026

Graphic Design online course

Zeman Zoltán

2026

Graphic Design online course

Zeman Zoltán

2025

Logo Launch (Logotype Design) online course

Design Academy by Will Paterson

2025

Logo Launch (Logotype Design) online course

Design Academy by Will Paterson

2023

Brand Identity Design & Web Design online course

Szabó Mátyás

2023

Brand Identity Design & Web Design online course

Szabó Mátyás

2023

The Fundamentals of Digital Marketing online course

Google Digital Garage

2023

The Fundamentals of Digital Marketing online course

Google Digital Garage

2023

Brand Identity Design online course

Brandguide (Yellow)

2023

Brand Identity Design online course

Brandguide (Yellow)

2022

Logo Design Process

Satori Graphics

2022

Logo Design Process

Satori Graphics

2022

Web Design Basics online course

Pixelgyár

2022

Web Design Basics online course

Pixelgyár

Awards & Recognition:

2026

9th ArtHungry Award (Graphics & Design), Hungary

1 of my work shortlisted

2026

9th ArtHungry Award (Graphics & Design), Hungary

1 of my work shortlisted

2026

25rd Graphic Design Biennial, Hungary

1 of my work, a total of 1 poster on the exhibition

2026

25rd Graphic Design Biennial, Hungary

1 of my work, a total of 1 poster on the exhibition

2026

23rd Golden Drawing Pin Award and Exhibition, Hungary

6 of my works, a total of 10 posters on the exhibition

2026

23rd Golden Drawing Pin Award and Exhibition, Hungary

6 of my works, a total of 10 posters on the exhibition

2025

RGB Kreatív Design Award (Pro), Hungary

1 of my work shortlisted

2025

RGB Kreatív Design Award (Pro), Hungary

1 of my work shortlisted

2025

8th ArtHungry Award (Graphics & Design), Hungary

1 of my work shortlisted

2025

8th ArtHungry Award (Graphics & Design), Hungary

1 of my work shortlisted